New form, New Tale, a New unfolds

The Founder

My story is one of varied paths. I have ventured through different fields, and each one gave me a unique lens through which to see the world. During those years, I became troubled by a common issue. I saw people caught between expensive international brands and local products that just didn't deliver. I saw how this lack of quality was tied to a lack of confidence. This gap became the driving force. I knew I had to create a brand that was different, one born from a genuine understanding of people and built to provide the quality and care that was missing. It was from this gap that Parable was born.